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Tyrian purple, also known as Tyrian red, Phoenician purple, royal purple, imperial purple or imperial dye, is a reddish-purple natural dye. It is a secretion produced by several species of predatory sea snails in the family Muricidae, rock snails originally known by the name Murex. In ancient times, extracting this dye involved tens of thousands of snails and substantial labor, and as a result, the dye was highly valued. The main chemical is 6,6′-dibromoindigo

In Phoenician mythology, the discovery of purple was credited to the pet dog of Tyros, the mistress of Tyre’s patron god Melqart. One day, while walking along the beach the couple noticed that after biting on a washed up mollusc the dog’s mouth was stained purple. Tyros asked for a garment made of the same colour and so began the famous dyeing industry.