On 1 July, Lebanon’s Ministry of Tourism launched the 2024 “Meshwar Rayhin Meshwar” campaign, promoting Lebanon tourism for 2024.
 
 
The campaign aims to cultivate a new culture that respects Lebanon’s cultural and environmental heritage. Indeed, Mr Nassar, Minister of Tourism along with Miss Lebanon Zaytouny, spoke about how tourism significantly contributes to creating job opportunities and boosting economic activity, benefiting both individuals and communities, despite all challenges that Lebanon is  facing.
 
Meshwar Rayhin Meshwar promotional video, is reimagined and performed by Omar Rahbany. It is directed by Karim Rahbani and Phenomena Agency.